Clovia is an Indian lifestyle brand specialising in lingerie, nightwear, shapewear, activewear and personal‑care products. Launched in 2013, it delivers style, comfort and inclusive sizing across India through omni‑channel retail and strong D2C presence.
Ques 1: What does Clovia offer?
Ans: Clovia provides a wide variety of products including bras, panties, night‑wear, shapewear, swimwear, activewear and a personal‑care line (under the sub‑brand Skivia) for women; it has also expanded into men’s and kids’ segments.
Ques 2: Can I shop Clovia online and offline?
Ans: Yes — Clovia sells via its own website and app, marketplaces, and also through offline retail stores across India including exclusive brand‑outlets and multi‑brand retailers.
Ques 3: Where is Clovia based and when was it founded?
Ans: Clovia (company: Purple Panda Fashions Pvt Ltd) was founded in 2013 by Pankaj Vermani, Neha Kant and Suman Chowdhury.
Ques 4: Have there been any major developments or ownership changes for Clovia?
Ans: Yes — In March 2022, Reliance Retail Ventures Ltd acquired an 89% equity stake in Clovia for approximately ₹950 crore, signalling expansion plans and leveraging retail scale.
Ques 5: How are the fit and sizing at Clovia?
Ans: Clovia emphasises inclusive sizing and fit-friendly design, claiming to offer styles across many sizes and using technological tools (like the Clovia Curve Fit Test) to assist customers in getting the right size.